Art Director / Designer
WILLIAM SCALIA
Art director and graphic designer with a wide range of experience in creative disciplines including Marketing, Branding Identity, Interactive, Social Media, Advertising, Event Design and Editorial. William has worked in these numerous creative capacities for clients in such diverse industries as entertainment, finance, pharmaceuticals, advertising, cosmetics, and publishing.
He specializes in creating innovative and engaging visuals that focus on effective delivery of client objectives that boldly stand out above others in their respective field. With a broad vision and seasoned design skills, he has a proven track record of managing and driving successful projects which have effectively served internationally recognized clients such as Fox Studios, Deutsch Advertising, J.P. Morgan, New York Stock Exchange, GlaxoSmithKline Pharmaceuticals, Blue Cross/Blue Shield, Estée Lauder and Variety Magazine.
He’s an enthusiastic collaborator and strategist with a strong work ethic who provides efficient hands-on involvement on all levels of the creative process from concept through design and development to final delivery. 
EMPLOYMENT HISTORY
FREELANCE ART DIRECTOR / DESIGNER
CURRENT | Los Angeles, CA
Contract Assignments:
21st Century Fox Marketing, Los Angeles, CA | Marketing collateral
BGP Advisors, Thousand Oaks, CA | Branding and marketing collateral
Deutsch Advertising, Los Angeles, CA | Pitch presentation
ASSOCIATE ART DIRECTOR
VARIETY MAGAZINE PENSKE MEDIA CORPORATION
2014 - 2017 | Los Angeles, CA
• Advertising sales decks for Variety conferences, summits, and Penske Media Corporate 
• User experience design for Variety Insight database interface app
• Conference and summit event branding including:
    - Print advertising in Variety and barter publications
    - Web banner advertising for Variety.com and outside partner websites  
    - Social Media graphics 
    - Event Collateral 
    - Event program guides
• Branded one-sheets 
• Marketing brochures

CREATIVE DIRECTOR
THE WRAP ENTERTAINMENT NEWS
2014 - 2014 | Los Angeles, CA
• Marketing brochures, advertising sales decks, and branded one-sheets. Digital and print house advertising design.
• User experience design for news blasts and database interface.
* Web banner advertising for TheWrap.com
• Social media graphics
• Conference and film festival branding including websites, collateral, program guides, advertising, and signage.
• Design and layout of Emmy Awards season print magazines. 
• Design and prototyped Weekly iPad Digital Publication on the MagPlus Platform.
• Hiring and concepting with photographers and illustrators. On-set photoshoot art direction. 
• Digital pre-press and press checks. 
• Tight workflow integration with CEO, editorial, sales, and marketing executives.
ART DIRECTOR
BACKSTAGE MAGAZINE | PROMETHEUS GLOBAL MEDIA
2008 - 2014 | Los Angeles, CA
• Comprehensive art direction and editorial design of all sections of BackStage Magazine including feature conceptualization, graphic layout, typography, photo illustration, infographics, digital compositing, and retouching.
• Web banner advertising for Backstage.com
• Social media graphics
• Commission and art direction of photo shoots and illustrations. 
• Digital pre-press and press checks. 

GRAPHIC DESIGNER
THE HOLLYWOOD REPORTER
2005 - 2008 | Los Angeles, CA

• Branded advertisement design for THR Special Issues 
• Award Season advertisement design and branded promotional campaigns for Sony Pictures, Paramount Pictures, Fox Searchlight, and Focus Features. 
• Interactive flash banners design for THR.com website. 
• Branded advertisement design for ICM, Paradigm, and UTA creative agencies.
• Graphic production and 4/c prepress of layouts and advertising.

FREELANCE ART DIRECTOR / DESIGNER
2001 - 2005 | New York, NY
• Contract print and interactive design assignments for clients: Ziccardi And Partners Advertising, HSBC Bank, Fairchild Publications/Women’s Wear Daily, Condé Nast Publications/Bon Appétit Magazine, Cimmaron Group, Publicis Advertising, Girl Scouts of America, Astrazeneca Pharmaceuticals, GlaxoSmithKline Pharmaceuticals, Independence Blue Cross, I-Frontier Interactive, Commerce Bank, The Star Group, R.T.E. Advertising, Dudnyk Advertising, Tierney & Partners.

SENIOR INTERACTIVE DESIGNER  
THOMSON FINANCIAL 
2000 - 2001 | New York, NY
• Co-ordinate with account executives to develop creative strategies for solving client objectives. Design, production, and maintenance of financial websites such as IRChannel.com, FITarget, ADR.com, NYSEnet. 
• Managed a team of coders and developers to develop backend of designs for publishing. 
• Design of various interactive modules, intranet sites, logos, marketing materials, and promotional materials for clients J.P Morgan, N.Y.S.E., and Goldman Sachs.

EDUCATION

PARSONS SCHOOL OF DESIGN 
New York, NY
BFA, Photography/Digital Design, 1997 (with honors)
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