WILLIAM SCALIA | ART + DESIGN + CREATIVE

CLIENT

Helping Bring The Iconic Brand Into The Home

WWW.IMAX.COM/IMAXENHANCED

NEW BRAND LAUNCH

CONCEPT, LAYOUT, TYPOGRAPHY, PHOTO ILLUSTRATION, COMPOSITING AND FINISHING

PROJECT DATE | 2020

BRIEF

IMAX required a global launch identity for “IMAX Enhanced,” a new ecosystem bringing theatrical quality to home entertainment. The objective was to architect a unified visual language that seamlessly connected diverse hardware partners like Sony with content platforms like Amazon, ensuring the brand felt premium across web, print, and events.

STRATEGY

As Lead Creative, I directed a sleek, high-tech visual strategy designed to bridge the gap between cinema and consumer electronics. I authored a comprehensive brand style guide to enforce consistency across the product website, digital campaigns, and massive trade show activations like CES, successfully positioning the sub-brand as the gold standard for home viewing.

Brand Styleguidelines

Launch Website

Partner Brochure

Large Format Hall Banners

Web Banners For

CLIENT

WWW.VARIETY.COM

BRANDED CONFERENCE CASE STUDY

Identity, Marketing, and Exhibition

BRIEF

Develop a comprehensive visual identity and cross-platform branding system for Variety’s 2017 Inclusion Summit. The objective was to create a prestigious and modern brand language that could scale seamlessly across the event’s entire lifecycle—from initial digital marketing and print advertisements to environmental wayfinding and large-format stage backdrops.

STRATEGY

I implemented a vertical branding strategy to maintain a “single source of truth” for the visual identity across vastly different scales. By designing a flexible typographic system and a distinctive gradient-slash motif, I ensured the brand remained instantly recognizable whether viewed on a mobile device, a full-page magazine spread, or a 20-foot event banner. This approach prioritized compositional adaptability, allowing the branding to wrap around physical architecture and digital interfaces with equal impact, ultimately creating a unified and immersive environment for the summit’s attendees.

Sponsor Informational Presentation

Attendee and Sponsor Website

Print Advertisements

Event Invitation

Table Cards

Thank You Slide & Social Centerpiece

Thank You Slide

Social Centerpiece

Event Program

CLIENT

WWW.IMAX.COM

NEW BRAND INITIATIVE
LOGO DESIGN CONCEPTS

CONCEPT DESIGN, LAYOUT, AND ILLUSTRATION

PROJECT DATE | 2021

BRIEF

Create a distinct logo system for “IMAX Live,” a new sub-brand dedicated to simulcasting concerts in theaters. The objective was to fuse the established prestige of the IMAX master brand with the vibrancy of live entertainment, visually communicating a new era of immersive, real-time cinema.

STRATEGY

I explored visual metaphors that bridge cinema and live performance, utilizing motifs like sound waves, equalizer bars, and broadcast signals. By integrating these kinetic elements with the iconic IMAX typography and electric blue palette, the concepts aim to visualize the fusion of superior PROJECTion technology with the pulse of live entertainment.

CLIENT

cashmeresound.com

T-SHIRT DESIGNS
CONCEPT, TYPOGRAPHY, AND HAND DRAWN ILLUSTRATION

Project DATE | 2023

BRIEF

Redefine the concept of “retro” for Cashmere, a premium T-shirt brand seeking a distinct visual edge. The objective was to move away from overused vintage clichés and develop a sophisticated, highly detailed illustration system that feels both archival and cutting-edge, suitable for high-end apparel and brand collateral.

STRATEGY

I conducted a deep dive into the ornate typography and architectural borders of Sanborn Map Company designs from the early 20th century. To achieve this level of historical authenticity, every element of the intricate linework was drawn by my hand in Adobe Illustrator. This level of extreme detail and density was intentional; by layering complex, hand-rendered flourishes and custom type, I created a visual “gravity” that demands closer inspection. This ensures the designs possess a unique, artisanal character that allows the wearer to truly stand out in a crowd of standard, mass-produced graphics.

Concept 1

Light Theme – Front

Light Theme – Back

Dark Theme – Front

Dark Theme – Back

CONCEPT 2

Supplemental Concepts 3-6

CLIENT

WWW.THESTRINGREVOLUTION.COM

LOGO DESIGN

CONCEPT, LAYOUT, TYPOGRAPHY, AND ILLUSTRATION

PROJECT DATE | 2024

BRIEF

The String Revolution, a Grammy-winning trio, required a brand identity reflecting their ability to generate a massive, full-band sound using only three guitars. The objective was to distill their virtuosity and eclectic blend of rock and jazz into a single, iconic mark suitable for global merchandising and digital platforms.

STRATEGY

I began by sketching a wide array of motifs, from vintage badges and guitar picks to abstract soundwaves, to find the right visual tone. The final solution strips away the noise, integrating three interconnected guitar silhouettes directly into custom typography to symbolize the trio’s seamless, unified performance style.

FINAL DESIGN

CONCEPT SKETCHES

CLIENT

NYC RESTAURANT

BRANDING, LOGO AND
PRESENTATION DECK DESIGN

CONCEPT, LAYOUT, TYPOGRAPHY

PROJECT DATE | 2020

BRIEF

Create a cohesive brand identity and investor pitch deck for Pisolino, a new upscale Italian concept in NYC’s West Village. The goal was to secure funding by visually translating the restaurant’s culinary vision—authentic ingredients and rustic elegance—into a persuasive presentation highlighting the chef’s pedigree and guest experience.

STRATEGY

I designed a sophisticated aesthetic rooted in Italian tradition, featuring a custom geometric tile pattern and a warm ochre color palette. The layout balances high-end food photography with clean typography to evoke an atmosphere of refined hospitality, helping investors visualize the brand’s premium market potential.