WILLIAM SCALIA
Art Director + Designer
Art director and designer, graduate of Parsons School Of Design, with a wide range of experience in creative disciplines including Marketing, Branding Identity, Interactive, Social Media, Motion Graphics, Advertising, Event and Editorial Design. Worked in these numerous creative capacities for clients in such diverse industries as Entertainment, Technology & Social Media, Finance, Advertising, and Publishing. Have effectively served internationally recognized clients such as Fox Studios, Deutsch Advertising Variety Magazine, and most recently multi-media company Snapchat and film and technology company IMAX. An enthusiastic collaborator and strategist with a strong work ethic who provides efficient hands-on involvement on all levels of the creative process from concept through design and development to final delivery.
EMPLOYMENT HISTORY
FREELANCE ART DIRECTOR + DESIGNER
2017-CURRENT | Los Angeles, CA
SHORTER TERM CONTRACTOR ASSIGNMENTS
• Rogers & Cowan/PMK-BNC | Century City, CA | Business pitch presentation design
• Hi5 Agency | Burbank, CA | Social media design,  Amazon Prime Video
• 21st Century Fox Marketing | Los Angeles, CA | Marketing collateral 
• BGP Advisors | Thousand Oaks, CA | Branding and marketing collateral
• Deutsch Advertising | Los Angeles, CA | Pitch presentation 

SENIOR DESIGNER
IMAX
2019 - 2020 | Playa Vista, CA
• Lead creative and design on IMAX Enhanced brand launch:
   product launch website, digital retail marketing campaign, branding styleguide, 
   and partner promotional brochure
• Consumer Electronics Show event collateral design
• New IMAX Live brand identity development   
• Presentation design for partner new business pitches
• Social Media design for Live Talks series

VISUAL DESIGNER
SNAPCHAT
2018 - 2019 | Santa Monica, CA
• Presentation design and collateral for B2B sales initiatives
• HR employee benefits and internal events brochures
• Video production and data visualizations for B2B blog posts
• Event program guides and themed collateral
• Print advertising campaigns
• Branded B2B one-sheets, product launch logo and geofilters
ASSOCIATE ART DIRECTOR
VARIETY MAGAZINE | PENSKE MEDIA CORPORATION
2014 - 2017 | Los Angeles, CA
• Advertising sales decks for Variety conferences, summits, and Penske Media Corporate 
• User experience design for Variety Insight database interface app
• Conference and summit event branding including:
    - Print advertising in Variety and barter publications
    - Web banner advertising for Variety.com and outside partner websites  
    - Social Media graphics 
    - Event Collateral 
    - Event program guides
• Branded one-sheets 
• Marketing brochure
s

CREATIVE DIRECTOR
THE WRAP ENTERTAINMENT NEWS
2014 - 2014 | Los Angeles, CA
• Marketing brochures, advertising sales decks, and branded one-sheets. Digital and print house advertising design.
• User experience design for news blasts and database interface.
* Web banner advertising for TheWrap.com
• Social media graphics
• Conference and film festival branding including websites, collateral, program guides, advertising, and signage.
• Design and layout of Emmy Awards season print magazines. 
• Design and prototyped Weekly iPad Digital Publication on the MagPlus Platform.
• Hiring and concepting with photographers and illustrators. On-set photoshoot art direction. 
• Digital pre-press and press checks. 
• Tight workflow integration with CEO, editorial, sales, and marketing executives.
ART DIRECTOR
BACKSTAGE MAGAZINE | PROMETHEUS GLOBAL MEDIA
2008 - 2014 | Los Angeles, CA
• Comprehensive art direction and editorial design of all sections of BackStage Magazine including feature conceptualization, graphic layout, typography, photo illustration, infographics, digital compositing, and retouching.
• Web banner advertising for Backstage.com
• Social media graphics
• Commission and art direction of photo shoots and illustrations. 
• Digital pre-press and press checks. 

GRAPHIC DESIGNER
THE HOLLYWOOD REPORTER | THE NIELSEN COMPANY 
2005 - 2008 | Los Angeles, CA

• Branded advertisement design for THR Special Issues 
• Award Season advertisement design and branded promotional campaigns for Sony Pictures, Paramount Pictures, Fox Searchlight, and Focus Features. 
• Interactive flash banners design for THR.com website. 
• Branded advertisement design for ICM, Paradigm, and UTA creative agencies.
• Graphic production and 4/c prepress of layouts and advertising.

EDUCATION

PARSONS SCHOOL OF DESIGN 
New York, NY
BFA, Photography/Digital Design 
with honors
Back to Top