WILLIAM SCALIA
Art Director + Designer
Art director and designer with comprehensive expertise in Marketing, Branding Identity, Interactive, Social Media, Motion Graphics, Advertising, Events, and Editorial Design. Substantial experience in industries including Entertainment, Technology & Social Media, Finance, Advertising, and Publishing. Clients have included Fox Studios, DDB, Deutsch Advertising, Variety, Snapchat, and IMAX. Enthusiastic collaborator and skilled strategist providing hands-on involvement on all levels of the creative process — from concept through design and development to final delivery. Specializing in helping clients define, scope and structure creative agendas as well as adept at problem-solving complex design needs on tight deadlines.
WORK
IMAX
PLAYA VISTA, CA | 2019 - 2020
SENIOR DESIGNER
• IMAX Live – presentation design and development, data visualization design for talent partnerships
• IMAX Enhanced – lead creative and design on brand launch, product website, digital marketing campaign, and branding styleguide
• IMAX Live – brand identity development
• Consumer Electronics Show – event collateral design and production
• Social media design for Live Talks series
• Internal business presentation design
• IMAX Enhanced – lead creative and design on brand launch, product website, digital marketing campaign, and branding styleguide
• IMAX Live – brand identity development
• Consumer Electronics Show – event collateral design and production
• Social media design for Live Talks series
• Internal business presentation design
RECENT FREELANCE
DDB WORLDWIDE
CHICAGO, IL
Skyy Vodka, El Espolón Tequila, Mars, U. S. Army, Molson Coors, and Orkin – new business presentation design and data visualization
CHICAGO, IL
Skyy Vodka, El Espolón Tequila, Mars, U. S. Army, Molson Coors, and Orkin – new business presentation design and data visualization
ROGERS & COWAN PMK-BNC
BURBANK, CA
Skyy Vodka, El Espolón Tequila, Mars, U. S. Army, Molson Coors, and Orkin – new business presentation design and data visualization
BURBANK, CA
Skyy Vodka, El Espolón Tequila, Mars, U. S. Army, Molson Coors, and Orkin – new business presentation design and data visualization
HI5 AGENCY
LOS ANGELES, CA
Amazon Prime –social media design
LOS ANGELES, CA
Amazon Prime –social media design
21ST CENTURY FOX
LOS ANGELES, CA
Marketing collateral
LOS ANGELES, CA
Marketing collateral
DEUTSCH ADVERTISING
LOS ANGELES, CA
Presentation design
LOS ANGELES, CA
Presentation design
SNAPCHAT
SANTA MONICA, CA | 2018 - 2019
• Concept, design, and project management of new business developments
• Video production and data visualizations
• Event program guides and themed collateral
• Print advertising campaigns
• HR employee benefits and internal events brochures
• Branded B2B one-sheets design
• Specialized logo and geofilter design
• Video production and data visualizations
• Event program guides and themed collateral
• Print advertising campaigns
• HR employee benefits and internal events brochures
• Branded B2B one-sheets design
• Specialized logo and geofilter design
VARIETY MAGAZINE
LOS ANGELES, CA | 2014 - 2017
ASSOCIATE ART DIRECTOR
• Vertical branding conceptualization, design, and production for Variety and PMC events (digital and print)
• Web banner advertising conceptualization and design for Variety.com and partner sites
• Social media design for branded initiatives
• Web banner advertising conceptualization and design for Variety.com and partner sites
• Social media design for branded initiatives
• User experience design for Variety Insight database interface app
• Event collateral and program guide design and production
• Branded one-sheet and marketing brochure design and production
• Event collateral and program guide design and production
• Branded one-sheet and marketing brochure design and production
THE WRAP NEWS
LOS ANGELES, CA | 2014
CREATIVE DIRECTOR
• Conceptualization, design, layout, and production of Emmy Wrap Magazine for 2014 awards season
• Close workflow integration with CEO, editorial, sales, and marketing teams on business development initiatives
• Commission, oversight and art direction of freelance photographers and illustrators
• Conceptualization, design, and production of sales decks, marketing brochures, and branded one-sheets
• Conceptualization, design, and production of digital and print advertising
• User experience design for news blasts and database interface
• Web banner and social media graphics design and creation
• Design and creation of conference and film festival branding, including websites, collateral, programs, advertising, and signage
• Creation of infographics and editorial illustrations for The Wrap.com website
• Design of prototype of weekly digital news publication
• Digital pre-press and on-press oversight
• Close workflow integration with CEO, editorial, sales, and marketing teams on business development initiatives
• Commission, oversight and art direction of freelance photographers and illustrators
• Conceptualization, design, and production of sales decks, marketing brochures, and branded one-sheets
• Conceptualization, design, and production of digital and print advertising
• User experience design for news blasts and database interface
• Web banner and social media graphics design and creation
• Design and creation of conference and film festival branding, including websites, collateral, programs, advertising, and signage
• Creation of infographics and editorial illustrations for The Wrap.com website
• Design of prototype of weekly digital news publication
• Digital pre-press and on-press oversight
BACKSTAGE MAGAZINE
LOS ANGELES, CA | 2008 - 2014
ART DIRECTOR
* Art direction and design of all sections, including features, typography, photo-illustrations, infographics, digital compositing, and retouching
• Oversight and art direction of freelance photographers and illustrators
• Web banner advertising for Backstage.com
• Social media graphics
• Digital pre-press production and on-press oversight
* Art direction and design of all sections, including features, typography, photo-illustrations, infographics, digital compositing, and retouching
• Oversight and art direction of freelance photographers and illustrators
• Web banner advertising for Backstage.com
• Social media graphics
• Digital pre-press production and on-press oversight
THE HOLLYWOOD REPORTER
LOS ANGELES, CA | 2005 - 2008
GRAPHIC DESIGNER
• Branded advertisement design for THR special issues
• Awards season advertisement and branded promotional campaign design for Sony Pictures, Paramount Pictures, Fox Searchlight, and Focus Features
• Web banner design for Hollywood Reporter.com
• Branded advertisement design for ICM, Paradigm, and UTA agencies
• Awards season advertisement and branded promotional campaign design for Sony Pictures, Paramount Pictures, Fox Searchlight, and Focus Features
• Web banner design for Hollywood Reporter.com
• Branded advertisement design for ICM, Paradigm, and UTA agencies
SCHOOL
PARSONS SCHOOL OF DESIGN
NEW YORK, NY
NEW YORK, NY
BACHELOR OF FINE ARTS
with honors
TOOLS
PHOTOSHOP, ILLUSTRATOR, INDESIGN, AFTER EFFECTS, XD, ANIMATE, SKETCH, FIGMA, KEYNOTE, POWERPOINT, MUSE, DREAMWEAVER. (MAC & PC)