Design + ART DIRECTION
WILLIAM SCALIA
I craft innovative creative that cuts through the noise. Whether it’s designing an immersive digital experience, finessing high-impact motion graphics, or executing a dynamic print campaign, I love partnering with ambitious teams to solve their toughest challenges and create work of real excellence that demands attention.
WORK
SAMUELS ADVERTISING
SENIOR DESIGNER (NETFLIX ACCOUNT) LOS ANGELES, CA | 2023 - 2025
AWARDS SEASON LEAD: Spearheaded high-stakes Academy & Emmy Awards campaigns for Netflix, delivering comprehensive visual strategies for major global titles including Squid Game 2, Baby Reindeer, Ripley, May December, and Hit Man.
360° CAMPAIGN EXECUTION: Managed the entire creative lifecycle across Print, Digital, and Out-of-Home (OOH) verticals; handled everything from initial layout and typographical exploration to complex image compositing and final pre-production.
HIGH-END FINISHING: Translated narrative themes into compelling key art and trade layouts, ensuring brand consistency across diverse formats while meeting rigorous industry standards for high-visibility entertainment marketing.
SENIOR DESIGNER (NETFLIX ACCOUNT) LOS ANGELES, CA | 2023 - 2025
AWARDS SEASON LEAD: Spearheaded high-stakes Academy & Emmy Awards campaigns for Netflix, delivering comprehensive visual strategies for major global titles including Squid Game 2, Baby Reindeer, Ripley, May December, and Hit Man.
360° CAMPAIGN EXECUTION: Managed the entire creative lifecycle across Print, Digital, and Out-of-Home (OOH) verticals; handled everything from initial layout and typographical exploration to complex image compositing and final pre-production.
HIGH-END FINISHING: Translated narrative themes into compelling key art and trade layouts, ensuring brand consistency across diverse formats while meeting rigorous industry standards for high-visibility entertainment marketing.
IMAX
SENIOR VISUAL DESIGNER
PLAYA VISTA, CA | 2021-2023
BRAND LEADERSHIP (IMAX Enhanced): Served as Lead Creative for the global launch of the IMAX Enhanced brand ecosystem. Directed the visual strategy across the product website, digital marketing campaigns, and authored the comprehensive branding style guide to ensure global consistency.
VISUAL IDENTITY & STRATEGY (IMAX Live): Developed the foundational brand identity for IMAX Live. Created high-stakes presentation designs and data visualizations specifically tailored for executive talent partnerships and external stakeholders.
EVENT & CORPORATE DESIGN: Executed large-scale event collateral for major industry trade shows (including CES) and managed internal visual communications, from executive business decks to the “Live Talks” social media series.
SENIOR VISUAL DESIGNER
PLAYA VISTA, CA | 2021-2023
BRAND LEADERSHIP (IMAX Enhanced): Served as Lead Creative for the global launch of the IMAX Enhanced brand ecosystem. Directed the visual strategy across the product website, digital marketing campaigns, and authored the comprehensive branding style guide to ensure global consistency.
VISUAL IDENTITY & STRATEGY (IMAX Live): Developed the foundational brand identity for IMAX Live. Created high-stakes presentation designs and data visualizations specifically tailored for executive talent partnerships and external stakeholders.
EVENT & CORPORATE DESIGN: Executed large-scale event collateral for major industry trade shows (including CES) and managed internal visual communications, from executive business decks to the “Live Talks” social media series.
VARIOUS AGENCIES
FREELANCE SENIOR DESIGNER LOS ANGELES & CHICAGO
2019 - 2021
Agencies: DDB WORLDWIDE, DEUTSCH, ROGERS & COWAN PMK-BNC, HI5 AGENCY.
NEW BUSINESS & PITCH STRATEGY: Partnered with executive creative teams at top-tier agencies (DDB, Deutsch) to design high-stakes pitch decks and data visualizations for global accounts including Audi, U.S. Army, Mars, and Molson Coors.
VISUAL STORYTELLING: Translated complex market data into compelling visual narratives for brand acquisition presentations (Skyy Vodka, El Espolón Tequila).
MARKETING: Executed social media campaigns and marketing collateral for entertainment giants including Amazon Prime and 21st Century Fox.
FREELANCE SENIOR DESIGNER LOS ANGELES & CHICAGO
2019 - 2021
Agencies: DDB WORLDWIDE, DEUTSCH, ROGERS & COWAN PMK-BNC, HI5 AGENCY.
NEW BUSINESS & PITCH STRATEGY: Partnered with executive creative teams at top-tier agencies (DDB, Deutsch) to design high-stakes pitch decks and data visualizations for global accounts including Audi, U.S. Army, Mars, and Molson Coors.
VISUAL STORYTELLING: Translated complex market data into compelling visual narratives for brand acquisition presentations (Skyy Vodka, El Espolón Tequila).
MARKETING: Executed social media campaigns and marketing collateral for entertainment giants including Amazon Prime and 21st Century Fox.
SNAPCHAT
SANTA MONICA, CA | 2018-2019
NEW BUSINESS & B2B STRATEGY: Led the concept, design, and project management for key business development initiatives, creating data-rich sales tools and branded B2B one-sheets to drive revenue.
360° BRAND EXPERIENCES: Designed comprehensive collateral for high-profile events, spanning program guides, themed print advertising, and specialized digital assets like custom Geofilters and logos.
INTERNAL COMMUNICATIONS: Partnered with HR and internal stakeholders to visualize company culture through employee benefit guides, internal event branding, and data-driven video production.
SANTA MONICA, CA | 2018-2019
NEW BUSINESS & B2B STRATEGY: Led the concept, design, and project management for key business development initiatives, creating data-rich sales tools and branded B2B one-sheets to drive revenue.
360° BRAND EXPERIENCES: Designed comprehensive collateral for high-profile events, spanning program guides, themed print advertising, and specialized digital assets like custom Geofilters and logos.
INTERNAL COMMUNICATIONS: Partnered with HR and internal stakeholders to visualize company culture through employee benefit guides, internal event branding, and data-driven video production.
VARIETY MAGAZINE
ASSOCIATE ART DIRECTOR
LOS ANGELES, CA | 2014 - 2017
UX & DIGITAL PRODUCT DESIGN: Led visual updates and user experience (UX) design for the Variety Insight database interface app, ensuring data accessibility for industry professionals.
INTEGRATED EVENT BRANDING: Conceptualized and produced comprehensive branding ecosystems for major Variety & PMC events, delivering assets across large-scale environmental print, digital displays, and program guides.
360° MARKETING CAMPAIGNS: Executed high-volume digital advertising (web banners for Variety.com), social media initiatives, and B2B print collateral (one-sheets, brochures) to support editorial and sales teams.
ASSOCIATE ART DIRECTOR
LOS ANGELES, CA | 2014 - 2017
UX & DIGITAL PRODUCT DESIGN: Led visual updates and user experience (UX) design for the Variety Insight database interface app, ensuring data accessibility for industry professionals.
INTEGRATED EVENT BRANDING: Conceptualized and produced comprehensive branding ecosystems for major Variety & PMC events, delivering assets across large-scale environmental print, digital displays, and program guides.
360° MARKETING CAMPAIGNS: Executed high-volume digital advertising (web banners for Variety.com), social media initiatives, and B2B print collateral (one-sheets, brochures) to support editorial and sales teams.
THE WRAP NEWS
CREATIVE DIRECTOR
LOS ANGELES, CA | 2014
CREATIVE DIRECTION (Print & Editorial): Led the visual strategy for The Wrap, including the conceptualization and full-cycle production of the Emmy Wrap Magazine and daily editorial infographics.
TEAM MANAGEMENT: Commissioned and art directed a network of freelance photographers and illustrators, managing budgets and creative briefs to elevate editorial content.
INTEGRATED CAMPAIGNS: Orchestrated the design of cohesive cross-platform campaigns (print, digital, social) to support sales and marketing initiatives.
PRODUCTION OVERSIGHT: Managed the technical pipeline for both digital and print, including pre-press, color correction, and on-site press checks to ensure premium quality.
DIGITAL & UX DESIGN: Enhanced user engagement through the redesign of news blasts and web banners, while developing forward-thinking prototypes for future digital publications.
STAKEHOLDER MANAGEMENT: Served as the creative liaison between editorial, sales, and executive leadership to align visual output with business strategy.
CREATIVE DIRECTOR
LOS ANGELES, CA | 2014
CREATIVE DIRECTION (Print & Editorial): Led the visual strategy for The Wrap, including the conceptualization and full-cycle production of the Emmy Wrap Magazine and daily editorial infographics.
TEAM MANAGEMENT: Commissioned and art directed a network of freelance photographers and illustrators, managing budgets and creative briefs to elevate editorial content.
INTEGRATED CAMPAIGNS: Orchestrated the design of cohesive cross-platform campaigns (print, digital, social) to support sales and marketing initiatives.
PRODUCTION OVERSIGHT: Managed the technical pipeline for both digital and print, including pre-press, color correction, and on-site press checks to ensure premium quality.
DIGITAL & UX DESIGN: Enhanced user engagement through the redesign of news blasts and web banners, while developing forward-thinking prototypes for future digital publications.
STAKEHOLDER MANAGEMENT: Served as the creative liaison between editorial, sales, and executive leadership to align visual output with business strategy.
BACKSTAGE MAGAZINE
ART DIRECTOR
LOS ANGELES, CA | 2008 - 2014
PUBLICATION DESIGN LEADERSHIP: Spearheaded the art direction for all magazine sections, executing high-end photo-illustration, compositing, and retouching under strict weekly deadlines.
TALENT MANAGEMENT: Scouted and managed external creative talent, providing clear briefs and creative direction to photographers and illustrators to align with editorial themes.
PRINT PRODUCTION & QUALITY ASSURANCE: Managed the end-to-end production workflow, overseeing technical pre-press and collaborating on-press with technicians to ensure color fidelity.
CROSS-PLATFORM MARKETING: Supported digital readership growth through the creation of cohesive web advertising and social media campaigns.
ART DIRECTOR
LOS ANGELES, CA | 2008 - 2014
PUBLICATION DESIGN LEADERSHIP: Spearheaded the art direction for all magazine sections, executing high-end photo-illustration, compositing, and retouching under strict weekly deadlines.
TALENT MANAGEMENT: Scouted and managed external creative talent, providing clear briefs and creative direction to photographers and illustrators to align with editorial themes.
PRINT PRODUCTION & QUALITY ASSURANCE: Managed the end-to-end production workflow, overseeing technical pre-press and collaborating on-press with technicians to ensure color fidelity.
CROSS-PLATFORM MARKETING: Supported digital readership growth through the creation of cohesive web advertising and social media campaigns.
SCHOOL
PARSONS SCHOOL OF DESIGN
NEW YORK, NY with honors
TOOLS
PHOTOSHOP, ILLUSTRATOR, INDESIGN, AFTER EFFECTS, PREMIERE, XD, ANIMATE, SKETCH, FIGMA, KEYNOTE, POWERPOINT, DREAMWEAVER, FIREFLY, MIDJOURNEY, SORA, REASON. (MAC & PC)