WILLIAM SCALIA | ART + DESIGN + CREATIVE

CLIENT

WWW.THEWONDERPROJECT.COM

FOR

FEATURE FILM PITCH PRESENTATION DECK

LAYOUT, TYPOGRAPHY, DATA VISUALIZATION, IMAGE SELECTION, PHOTO MANIPULATION, AND COMPOSITING

Project DATE | 2025

BRIEF

The Wonder Project needed a cinematic pitch deck to sell Great Scott, a feature biopic about NHL enforcer John Scott, to Amazon Studios. The challenge was twofold: visualize Scott’s viral underdog story while simultaneously proving the financial viability of a genre the market had largely abandoned. The objective was to make the business case as compelling as the script.

STRATEGY

I designed a high-impact aesthetic that merges the grit of the penalty box with the polish of a studio blockbuster. Using a bold red and gold palette, distressed typography, and aggressive data visualization, the deck highlights the “market gap” for family-friendly sports films. This approach positioned the project not just as a feel-good story, but as a calculated, high-return investment.

CLIENT

WWW.IMAX.COM

NEW BUSINESS DEVELOPMENT
PRESENTATION DECK DESIGN

CONCEPT, LAYOUT, TYPOGRAPHY, DATA VISUALIZATION, IMAGE SELECTION, PHOTO MANIPULATION AND COMPOSITING

PROJECT DATE | 2022-2023

BRIEF

Develop a distinct visual identity for “IMAX Live,” a new sub-brand initiative designed to broadcast live music events on large-format screens. The objective was to create a logo system that retained the premium authority of the master brand while injecting the raw energy and immediacy of a live concert experience.

STRATEGY

Develop a distinct visual identity for “IMAX Live,” a new sub-brand initiative designed to broadcast live music events on large-format screens. The objective was to create a logo system that retained the premium authority of the master brand while injecting the raw energy and immediacy of a live concert experience.

CLIENT

WWW.TBWA.COM

CORPORATE CONFERENCE PRESENTATION DECK

LAYOUT, TYPOGRAPHY, DATA VISUALIZATION, IMAGE SELECTION, PHOTO MANIPULATION, AND COMPOSITING

PROJECT DATE | 2022

BRIEF

Doyle Dane Bernbach (DDB), now owned by TBWA, required a master presentation deck for a major corporate conference. The objective was to visually articulate their 50-year legacy and future roadmap, covering complex topics like DE&I engagement and client workflows, without resorting to dry, standard bullet points. The data needed to look as creative as the agency itself.

STRATEGY

I developed a bold, high-contrast visual identity using DDB’s signature navy and electric yellow. By turning complex metrics into digestible infographics and engaging photo-composites, I transformed a standard update into a compelling narrative. This cohesive system allowed leadership to present disparate topics, from diversity stats to “Plan to Win” strategies, with unified impact.

CLIENT

WWW.rcpmk.com

Audi New Business PITCH
BRANDING, LOGO AND
PRESENTATION DECK DESIGN

CONCEPT, LAYOUT, TYPOGRAPHY, DATA VISUALIZATION

Project DATE | 2019

CLIENT

www.mars.com

BUSINESS TO BUSINESS PRESENTATION DECK DESIGN

CONCEPT, LAYOUT, TYPOGRAPHY, AND DATA VISUALIZATION

Project DATE | 2022

BRIEF

Design a compelling B2B pitch deck for DDB to secure new business with Mars, specifically focusing on the Twix brand. The objective was to visualize complex consumer data and market insights into a digestible narrative, demonstrating a deep understanding of the “UK Morning” snacking occasion and the “Wake Up or Lie In” campaign potential.

STRATEGY

I utilized a vibrant, gold-centric color palette derived from the iconic Twix packaging to create immediate brand recognition. The layout transforms heavy quantitative data—such as consumption statistics and demographic trends—into engaging infographics and bold typographic statements, ensuring the strategic insights are visually distinct and memorable for key stakeholders.

CLIENT

www.imax.com

Oppo Mobile China PARTNERSHIP
BUSINESS TO BUSINESS
PRESENTATION DECK DESIGN

CONCEPT, LAYOUT, AND TYPOGRAPHY

Project DATE | 2019

BRIEF

Design a premium B2B pitch presentation for IMAX to propose a strategic partnership with Oppo Mobile China. The objective was to visually articulate the value of integrating “IMAX Enhanced” technology into Oppo’s flagship devices, demonstrating how the collaboration would elevate the mobile entertainment experience for consumers.

STRATEGY

I employed a sleek, tech-forward aesthetic using deep blacks and electric blues to mirror the cinematic quality of IMAX and the sleek industrial design of the Oppo XX Pro. High-fidelity device renders were paired with immersive space imagery to visually communicate the concept of “Elevating the Home Entertainment Experience” directly in the palm of the user’s hand.

CLIENT

NYC RESTAURANT

BRANDING, LOGO AND
PRESENTATION DECK DESIGN

CONCEPT, LAYOUT, TYPOGRAPHY

Project DATE | 2020

BRIEF

Create a cohesive brand identity and investor pitch deck for Pisolino, a new upscale Italian concept in NYC’s West Village. The goal was to secure funding by visually translating the restaurant’s culinary vision—authentic ingredients and rustic elegance—into a persuasive presentation highlighting the chef’s pedigree and guest experience.

STRATEGY

I designed a sophisticated aesthetic rooted in Italian tradition, featuring a custom geometric tile pattern and a warm ochre color palette. The layout balances high-end food photography with clean typography to evoke an atmosphere of refined hospitality, helping investors visualize the brand’s premium market potential.