WILLIAM SCALIA | ART + DESIGN + CREATIVE

CLIENTS

WWW.CTAND.CO

LOGO DESIGN

CONCEPT, LAYOUT, TYPOGRAPHY, AND ILLUSTRATION

PROJECT DATE | 2024

BRIEF

Ct&Co required a distinct brand identity for their new experiential partner, Co.nfetti Squad. The objective was to visualize a niche service dedicated to “plussing-up” entertainment campaigns with budget-optimized, high-impact activations. The challenge was crafting a mark that felt professional enough for corporate studios yet playful enough to represent the “wow factor” of social-friendly fan events.

STRATEGY

I explored various iterations of kinetic energy, from starbursts to sparkles, before landing on a solution that balances corporate trust with creative whimsy. The final mark utilizes a classic serif typeface to ground the brand in professionalism, overlaid with translucent, colorful spheres. This visual metaphor represents the “extra layer” of excitement, the confetti, that the Squad adds to every campaign.

Final Design

Concept Sketches

CLIENT

WWW.THESTRINGREVOLUTION.COM

LOGO DESIGN

CONCEPT, LAYOUT, TYPOGRAPHY, AND ILLUSTRATION

PROJECT DATE | 2024

BRIEF

The String Revolution, a Grammy-winning trio, required a brand identity reflecting their ability to generate a massive, full-band sound using only three guitars. The objective was to distill their virtuosity and eclectic blend of rock and jazz into a single, iconic mark suitable for global merchandising and digital platforms.

STRATEGY

I began by sketching a wide array of motifs, from vintage badges and guitar picks to abstract soundwaves, to find the right visual tone. The final solution strips away the noise, integrating three interconnected guitar silhouettes directly into custom typography to symbolize the trio’s seamless, unified performance style.

Final Design

Concept Sketches

CLIENT

WWW.IMAX.COM

NEW BRAND INITIATIVE
LOGO DESIGN CONCEPTS

CONCEPT DESIGN, LAYOUT, AND ILLUSTRATION

PROJECT DATE | 2021

BRIEF

Create a distinct logo system for “IMAX Live,” a new sub-brand dedicated to simulcasting concerts in theaters. The objective was to fuse the established prestige of the IMAX master brand with the vibrancy of live entertainment, visually communicating a new era of immersive, real-time cinema.

STRATEGY

I explored visual metaphors that bridge cinema and live performance, utilizing motifs like sound waves, equalizer bars, and broadcast signals. By integrating these kinetic elements with the iconic IMAX typography and electric blue palette, the concepts aim to visualize the fusion of superior PROJECTion technology with the pulse of live entertainment.