FOR
www.samuelsadvertising.com
NEW BUSINESS DEVELOPMENT
MOTION GRAPHICS PITCH CONCEPTS
ANIMATED AWARD SEASON ADVERTISEMENTS
SOCIAL MEDIA VERTICALS
CONCEPT, LAYOUT, TYPOGRAPHY, PHOTO ILLUSTRATION, COMPOSITING AND ANIMATION
PROJECT DATE | 2024-2025

BRIEF 
A high-concept motion graphics pitch to Netflix for their “For Your Consideration” awards campaign. The objective was to prove the agency could translate cinematic prestige into vertical social formats. The challenge was adapting a wide range of visually disparate contenders, including vintage biopics, rom coms, stylized anime, and digital thrillers into a unified showcase demonstrating they could handle premium IP across any genre.

STRATEGY
I rejected generic templates in favor of “cinematic mimicry,” creating bespoke motion identities that translate each title’s unique visual language into vertical formats. I ignited The Piano Lesson with atmospheric fire, replicated Maria’s vintage film stocks, and mirrored Adolescence’s anxiety through rapid editing. From Hit Man’s playful character loops to Blue Eye Samurai’s sword-slice transitions, this approach proved the agency could adapt diverse, premium IP to mobile screens without sacrificing their cinematic soul.



Adolescence



Maria



The Piano Lesson



Hit Man



Blue Eye Samurai



Ripley



Baby Reindeer


CLIENT
ANIMATED BRANDING PROMOTION
MOTION GRAPHICS ANIMATION
CONCEPT, LAYOUT, TYPOGRAPHY, PHOTO ILLUSTRATION, COMPOSITING AND ANIMATION
PROJECT DATE 1 2024
CLIENT
DATA VISUALIZATION
MOTION GRAPHICS ANIMATION
PROJECT DATE | 2022

BRIEF 
Create a dynamic motion graphic for a DDB presentation to visualize the agency’s evolving relationship with clients. The objective was to replace static diagrams with an animation demonstrating how diverse capabilities, from PR to commerce, fluidly orbit and interact with the client, illustrating a flexible, integrated, and client-centric service model.

STRATEGY
I utilized a rotating 3D network metaphor, placing the “Client” at the core of a web of agency disciplines. By animating the perspective, the graphic emphasizes connectivity and the agency’s agility to pivot focus. The sleek, data-inspired aesthetic visually communicates a modern, interconnected ecosystem that adapts to changing business needs.
CLIENT
ANIMATED ADVERTISEMENT
MOTION GRAPHICS ANIMATION
CONCEPT, LAYOUT, TYPOGRAPHY, AND ANIMATION
Project DATE | 2022

BRIEF 
Develop a series of punchy motion graphics for a new media buying startup, True Measure Media, for use on YouTube and LinkedIn. The objective was to clearly and quickly communicate their disruptive model: eliminating traditional agency layers and costs to offer clients a direct, efficient, and significantly more affordable media buying solution.

STRATEGY
I used a clean, high-contrast blue and black color scheme to convey professionalism and clarity. The animation strategy relied on kinetic typography to emphasize key value propositions like “No Middleman” and a “75% Reduction in Service Fees”. Visual metaphors like interlocking gears and connecting nodes were used to illustrate efficiency and the creation of a dedicated, integrated media buying team.
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